Food Order Alert We’ve Got an App for That! by Sheri Warren Sankner

Food Order Alert
We’ve Got an App for That!

In a hurry, but need some food to fuel your body? Just pull out your cellphone and order your coffee, meal or snack with a few simple strokes. Many of your favorite restaurants now offer intuitive, easy-to-use mobile apps that can satisfy hunger quickly and conveniently. Business Insider claims that Quick-Service Restaurants (QSRs) are increasingly offering order-ahead apps for your phone that allow you to place your order remotely and pick it up at the counter or the drive-thru. They provide convenience to consumers and drive higher revenues for food retailers.

Online food delivery services have been successful for years. Chicago-based GrubHub merged with Seamless in 2014, boosting its East Coast business. Seamless was a 1999 start-up from two lawyers delivering food to employees working long hours. In August 2017, GrubHub purchased Eat24 from Yelp for $287.5 million. Reuters reports this move “solidifies Seamless-parent GrubHub’s position as the largest online takeout and delivery platform in the U.S.” The company, now operating in over 700 cities, brings customers orders from 30,000 restaurants.

The restaurant industry is one of the largest retail sectors at $500 million. The $30 million delivery market isn’t showing any signs of slowing. In fact, eater.com reports that Morgan Stanley analysts predict a $210 billion potential market — the value of all restaurant food currently eaten off-premise. A growth spurt of new food apps and established players like Uber and Amazon entering the market is also sparking food sales.


Pizza remains one of the oldest and hottest food sectors
The leaders, Pizza Hut, Domino’s, and Papa John’s Pizza, make ordering your favorite pizza as easy as pie! Pizza Hut lets you reorder with five clicks and place future orders up to seven days in advance. Available only in the U.S., Domino’s tracker lets you follow your order from the moment you place it until it’s out for delivery or ready for pick-up! There’s also an Apple Watch App. Papa John’s saves up to four of your favorite orders and gives rewards. They also offer a Speed Menu for simple pies like Cheese or Pepperoni. Plus, the app is available for Apple TV.

Craving burgers and fries?
If you live in Austin, Phoenix, Portland, or New Orleans, use the Wendy’s App. Load up funds for your meal and check out nutrition facts on your favorites. The Burger King App gives you mobile coupons. You can browse menu item descriptions and nutritional information. It also rewards customer purchases with BK Crowns and offers a virtual card to refill online for easy payment.

In the mood for Mexican?
You’re in luck. Taco Bell lets you customize anything on the menu and provides effortless one-touch ordering. You can also expeditiously reorder your favorites with its “Rotate to Reorder” feature. The Chipotle App is simple and quick to use on your phone and even your Apple Watch. Select a location, dig in to the menu, customize your order, pay with a stored credit card or Chipotle gift card, and roll up to the cashier when it’s ready. You can save and access your favorites and recent orders for added ease.

Need a caffeine fix?
Veteran coffee retailers, Starbucks and Dunkin’ Donuts have an app! Starbucks makes it easy to pay in store, skip the lines, and order ahead. It also offers an Apple Watch App. Collect Starbucks stars, earn and redeem loyalty rewards. Similarly, the Dunkin’ Donuts App offers a rewards program (DD Perks), gift cards, on-the-go ordering with mobile pay, a smart menu (with nutrition info) and a store locator. Order up to 24 hours in advance save your favorites for stress-free ordering.

Hungry for salads, soups, or sandwiches?
Panera, Subway, and Jimmy Johns have apps that satisfy. Panera promises no lines, no wait. Customize your favorite items and save them for next time. It also offers My Panera rewards. Pay with a credit card, gift card, or Apple Pay, so you never have to go to the counter. Plus, it integrates the Health App. The Subway App helps you find a nearby restaurant, gives directions and vital info, orders your favorite sandwich or salad, customizes it, and allows you to pay ahead. You can even “Save a Fave” so there’s no digging through past orders to reorder. Pay for the food ahead through the app or in-store using your mobile wallet. Pick-up or delivery, the Jimmy Johns App has you covered. Find a Jimmy John’s near you, place your order, and you’ll be eating a gourmet sandwich in no time. The app lets you save delivery and pickup locations, repeat previous orders, customize your sub and save to favorites. You can even use your Apple Watch for a “Freaky Fast Order” and it accepts Apple Pay.

On the move and ready to eat now?
Start downloading those restaurant apps!

Information
Books
All books are available at Amazon.com. Click on title to learn more.
Fast Food: The Good, the Bad and the Hungry (Food Controversies)
by Andrew F. Smith
Eat: The Little Book of Fast Food
by Nigel Slater
The Pocket Calorie Counter: Complete Nutritional Information on More Than 8,000 Popular Brands, Fast-food Chains, and Restaurant Menus (Revised)
by Maureen Namkung and Jennifer Sucov
Time to Make the Donuts: The Founder of Dunkin Donuts Shares an American Journey
by William Rosenberg and Jessica Keener
The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary (Business Books)
by Joseph Michelli
Where to Eat Pizza
by Daniel Young

Websites
GrubHub Revenue Jumps As More Customers Order Food Online – reuters.com
Online Food Delivery Market Data – GrubHub


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