Z’Scoop shares new green beauty brands to watch: GREEN BEAUTY DISRUPTORS – ALL NATURAL BEAUTY GOES MAINSTREAM by Kim Coston

Z’Scoop shares new green beauty brands to watch: GREEN BEAUTY DISRUPTORS – ALL NATURAL BEAUTY GOES MAINSTREAM

New trends reveal that women have new “green beauty” needs and wants that are changing the face of the traditional cosmetics market.

Greenest Gals
Surprising studies reveal that global demand for natural and organic products is expected to increase to a fat $50 billion by 2019.

Highlights
73% of women aged 18-34 say all-natural beauty products are important considerations when buying. 59% of women aged 35-44 made the same claim. Favorite all natural product categories and % preferences:

skincare 50%+
hair 53%
makeup 40%
sunscreen 40%
fragrance 33%
nails 29%

More than 55% of all women already check ingredient labels on beauty products before purchasing.

How fast can big beauty brands and retailers respond with natural ingredients, sustainable packaging and a source-to-skin transparency? Not as fast as some of the entrepreneurial companies we’ve found.

New Naturals:: Z’Scoop’s Round Up Of Brands To Watch
After scouring the market for new, amazing products, here are some intriguing new entries to check out:

Nuori
New Scandinavian brand mixes fresh batches every 12 weeks in Denmark, packaging marked with sell-by and expiration dates. Their promise: “100% efficacy. Active ingredients not weakened by time-related breakdown.” (Preservative-free active ingredients — as these are — lose their power after sitting on the shelf for months.)

According to founder Jasmi Bonnén: “For a start-up, it’s easy to connect with young people with our authenticity and transparency — we’re passionate about this idea of freshness.”

Tatcha
Long-term holistic Japanese beauty, founder Victoria Tsai shares the secrets of modern Japanese geishas. Kyoto craftsmanship and California wellness philosophies are part of this.

Tatcha’s Hadasei-3 complex with the trinity of anti-aging superfoods is the basis for the original geisha beauty rituals: green tea, rice and algae.

Fermenting these active ingredients together — Uji Green Tea-detoxifier-premature age preventer, Okinawa Mozuku Algae-moisture retention, Akita Rice-moisturizer — efficacy is guaranteed. Tatcha even has a unique “happiness” guarantee. 

Tula
A beauty-inside-out concept, probiotics, healthy superfoods and targeted safe ingredients like AHAs, retinol, and Vitamins improve overall skin health and deliver specific benefits.

Tula promises this magic natural combination of ingredients leaves your skin more hydrated, more radiant, and more resistant to damage in the future.

100% free from phthalates, parabens, propylene glycol, petrolatum, gluten, and mineral oil.

“Not just probiotics … what we do for ourselves internally is also great for our skin,” said Roshini Raj, gastroenterologist TULA founder. 

Kari Gran
Holistic eco-luxe organic beauty brand with simple solutions for skincare and makeup. Skincare results are enhanced with natural plant and essential oils. The mineral makeup system gives lasting, light-reflecting coverage. Products are hand-poured in small paraben and toxin free batches.

 

 

Sw Basics
Simplicity and sustainability underpin this concept. Founder Adina Grigore developed this line because she couldn’t find natural products that resonated. “… the brands don’t seem to try to speak to younger people,” Grigore maintains. With only 5 ingredients or less, SW Basics are available at Urban Outfitters and Target.

 

Information
Products
Many of the products mentioned in this article are available at amazon.com. Click on product names for more information.
Nuori
Tatcha
Kari Gran

Books
All books are available at amazon.com. Click on title for more information.
Just the Essentials: How Essential Oils Can Heal Your Skin, Improve Your Health, and Detox Your Life
by Adina Grigore
Skin Cleanse: The Simple, All-Natural Program for Clear, Calm, Happy Skin
by Adina Grigore
Homemade Beauty: 150 Simple Beauty Recipes Made from All-Natural Ingredients
by Annie Strole


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