TECH TALK:  INNOVATIONS ON HOW WE WATCH AND LISTEN by M.R. Lopes

TECH TALK: INNOVATIONS ON HOW WE WATCH AND LISTEN

These days, it’s no surprise that technology is integral to just about every aspect of our lives. But now the techno wonders we rely on are starting to look less like themselves, and instead, they’re beginning to resemble everyday furniture.

At Milan’s Salone Del Mobile, held this year from April 4th though April 9th, designers articulated a new approach to the aesthetics of technology. One example was the Beosound Shape wireless speaker system, revealed by Danish consumer electronics company Bang & Olufsen ahead of an August 2017 release. The modular sound system is made up of hexagonal shapes with varying colors, and looks more like wall-mounted artwork than a traditional sound system.

“We don’t want to live in a place where technology overpowers the home,” Marie Kristine Schmidt, vice president of brand and product design at Bang & Olufsen, recently told the trend tracking J. Walter Thompson Innovation Group. “When you talk about ‘invisible tech,’ it’s not about the tech needing to be invisible like hiding tangles of cables and cords, but that it needs to feel like it belongs to the home.”

The honeycomb speaker not only allows for easy customization, but also serves a functional purpose, according to Bang & Olufsen. The company says its design enhances the acoustics of the room, even when the speakers are switched off. “We’re taming technology so that it can fit into the home,” said Schmidt.

“The concept of personalization, the concept of identity, the concept of being creatively engaged is super important,” continued Schmidt. “Your product is a story to tell and it is more powerful if you have been involved in the creation. I think that [involving consumers creatively] is what we are going to see more of in the future.”

Also at Milan Design Week, The Frame TV, created for Samsung by Swiss designer Yves Behar, aims to redefine how the visually obtrusive television could blend into the home. In a press statement, Behar explained that his design approach for this project was “to think about the television not as a consumer electronics product, but as part of our home and our daily life.”

In 2015, Samsung started reimagining the television with French designers the Bouroullec Brothers for Serif TV in a bid to migrate the television from the world of tech to the world of furniture and design. The Frame TV represents the next step in this evolution, and could even set an example for other consumer electronic brands to follow.

Information

All brands mentioned in this article are available at amazon.com. Or, you may wish to visit the manufacturers’ websites directly by clicking on these links.

Bang&Olufsen
bangOlufsen.com
Samsung
Samsung.com/us/televisions-home-theater/tvs/all0tvs


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