Vitality hotel rooms with therapeutic ambiental elements; airport yoga rooms; spiritual retreats for meditation-healing-yoga; even digital detox trips for overstressed social media users emerge in the mashup of the world’s fastest growing experiential and wellness travel trends.
Now hotels and even airports are offering spa-like wellness-fitness services.“Wellness tourism is one of the fastest developing sectors of the travel market with sales growth 2012-13: $494 billion, 40% over forecast,” according to the Global Wellness Institute.
Swissôtel recently collaborated with Wallpaper design magazine to create an extraordinary new concept in hospitality: a revitalizing body, mind and soul hotel room. Equipped with circadian lighting and soothing color choices that help guests get over jetlag; a “wellness wall” features a personalized workout by cyber-trainer, exercise equipment; and cutting edge furniture by design gurus Antonio Citterio, Jasper Morrison and Alexander Girard for Vitra. Technology is discreet so that calming features dominate the guest experience.
Wellness Center, LA’s downtown Springs promotes itself with a post-Coachella detox stopover package for $175: infrared sauna, yoga, deep tissue massage, organic juices and lunch.
The Art of Living Retreat Center in North Carolina offers happiness, silent, Ayurvedic detox and weight-loss retreats.
With hotel gyms transforming, a new “raison d’être” helps attract more guests. Revitalize with an incredible night’s sleep. Wake up early for a run, and then eat healthy. Westin Starwood Hotels’ sensory uplift concept, the “Let’s Rise” initiative has six pillars of wellbeing: sleep, eat, move, feel, work and play well. It connects you to a “run” concierge program for scenic running route recommendations, the New Balance workout Gear Lending program, and aroma-therapeutic soothing amenities, like white tea aloe or lavender balm.
Equinox mega-gym has also been expanding in hotels and even plans to open their own in Manhattan’s Hudson Yards in 2019, billing it as “The Science of Fitness meets the Art of Travel.”
The idea is a seamless, integrated, harmonious health consciousness and wellness-fitness approach throughout a hotel, not just isolated to gyms or spas. And Z’Scoop says: “Yeah, Baby!”
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