Yes — to puppy love
Strongly encouraging puppy gifting, the Santa Fe Animal Shelter and Humane Society has used a special delivery promotion to engage their community and promote a positive image. None of the animals adopted as Christmas or birthday gifts from SFAS have been returned.
“Our special delivery program has received excellent PR and generated a lot of positive word-of-mouth feedback, helping drive total adoptions,” according to Dylan Moore, SFAS adoption manager. Adoptions also generate positive buzz.“… our adoptions post-Christmas increased 5.5+% the first year and 30.4+% the second year.”
Wags and wishes: potential problems
The responsibility of puppy gifting is in the hands of the giver, as much as with the receiver. “Adding an animal to your family is a big responsibility and a life-long commitment. It’s important that your loved one is ready. Part of the joy is finding the one that is the perfect match for you!” says San Diego Humane Society spokesperson Kelli Schry.
PetRescue.com suggests giving the new puppy at a less emotionally charged time of the year, when the decision is less impulsive. Consider giving a preparatory puppy-related gift package alternative, including supplies: leash, collar, books or magazines about raising puppies, gift certificates, e.g., vet checkup, puppy obedience-socialization classes.
Then check Internet tips about selecting the right dog. By analyzing puppy choices and making decisions together, success is insured for the New Year purchase.
And if you can’t adopt, just donate! Feed your favorite shelter via the ASPCA.
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