Users have access to 450 designer brands. The company also has a fragrance recommender, leveraging a database of scent profiles to provide customers with bespoke suggestions.
Video pitches for both men and women are on their website: “Guys, so here’s the deal: if you don’t smell good nobody’s gonna want to be around you,” says the persuasive, well-muscled, tattooed spokesperson on their site. He has a point.
Pinrose: Personality Algorithm
Twelve Pinrose eau de parfums that target on-the-go women are available as Petal Packs — $24 twenty-single-dose sachet — or one-ounce $55 bottles. Pinrose owners believe they are irrevocably changing the landscape of the fragrance industry by persuading key retailers like Sephora that this algorithm will get millennials to play with fragrance the way they now play with printing color cosmetics. The brand’s scent personality quiz is available on the company’s website, iPad kiosks and at select Sephora and Nordstrom stores.
Bewitching. Beguiling And Deliberately Dangerous: Les Potions Fatales
The collection offers nine infamous poison flowers used for murder, suicide and magic rites like: Digitalis, Bloodflower, Venetian Belladonna, Wolfsbane and Mandrake. Capturing singular concepts based on their folklore, Six Scents Parfums founder Joseph Quartana is former director of avant-garde fashion store Seven New York.
#HASHTAG Blog, Tweet, Re-gram.
#HASHTAG is a lifestyle story expressed as an aldehydic violet-iris floral fragrance that embodies modern woman’s desire to resist stereotypes and empowered females by changing the fragrance landscape.
Created by the world-renowned noses at Parfums 2787 that developed Wanderlust and Elixier de Bombe. Inspired by tradition, driven by innovation, these fragrances all provoke extraordinary sensations that create new memories. They combine utter uniqueness, all day, long-lasting quality delivered via precious ingredients and craftsmanship.
GALOP D’HERMÈS: Z’Scoop’s Favorite:
Absolute freedom in feminine expression, and in a fragrance, the buttery scent of Doblis leather — an ingredient normally used in men’s fragrances — awakens the femininity of the rose, and the rose carries it away in a fiery dance. The exceptional refillable stirrup bottle is a sculptural object of desire, fastened with an orange leather tie.
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