Well, the day is almost here. We’re talking Halloween. Whether you plan on spending it out Trick-or-Treating with your kids (trying to remember which Superhero is yours), or out at a party with friends (trying to remember how to get home), or even inside with the lights out and the curtains drawn (trying to figure out the best way to ignore the people constantly ringing your doorbell), the fact is you’re part of this special day in America.
According to Susan Whiteside, Vice President of the National Confectioner’s Association (NCA), “Since Halloween 2016 falls on a Monday, we can expect to see celebrations held over the weekend with most communities holding trick or treat festivities on Monday evening.”
On candy alone, the NCA predicts Americans will spend around $2.7 billion, a 2.3% rise over last year’s sales. This year, Wrigley’s Pumpkin Spice Gum, Hershey’s Carmel Apple Filled Milk Chocolates and Nestle’s Butterfinger Molded Skull cups are among the newest product developments available for the season.
In a separate study encompassing Halloween spending habits overall, the National Retail Feberation (NRF) forecasts just how much money will be spent celebrating the 2016 fright and delight of this beloved — and spooky — autumn holiday.
They predict the more than 17 million Americans planning to celebrate Halloween this year will spend an average of approximately $80.00, up from last year’s $75.00. Total spending is expected to reach $8.4 billion. In fact, 7 in 10 consumers plan to hand out candy and nearly half will decorate their homes or dress in costumes and either throw or attend Halloween parties. Many celebrants polled are so enthusiastic they begin preparing for the festivities two or more weeks ahead of time.
Greater numbers of children than ever will be celebrating Halloween dressed as their favorite Superheroes or heroines this year, as princess costumes fall to the No.2 spot after an 11-year reign. And there’s no question that the variety of adult, child and even pet costumes now available have driven the demand and popularity of Halloween among consumers and species of all ages.
Unlike more traditional holidays, Halloween is less rooted and more flexible. Everything from who and how one celebrates to what they wear while doing so is up for interpretation. But you can fully expect to see record numbers of ghouls, goblins, princesses, super heroes — and yes — politicians taking to the streets, getting spooked in haunted houses and throwing unforgettable celebrations. Whatever your fright of choice, have a Happy Halloween!
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