Z’Scoop explores some of the keys to the fashion kingdom as we go into fall, from witchy “Game of Thrones” looks for special occasions, to the “Scandal”-inspired New Look of Leadership for women set on achieving career success.
High quality, compelling TV dramas, comedies and series are an increasingly amazing source for new fashion looks. Leading ladies act as style influencers with emotional bonds to viewers, fueling trends on both ends of the scale, from super-expensive designer gowns to affordable fashion: all with celebrity panache.
How does this work from a fashion business standpoint?
“Game of Thrones” generates an estimated $100 million a year in retail sales, says Ira Mayer, publisher of the Licensing Letter, an informational resource for the licensing industry. According to Mr. Mayer, “A typical TV fashion licensing deal brings in under $50 million a year. Success of TV-inspired adult apparel lines depends on how much the apparel ultimately appeals. For ‘Scandal,’ that exposure for The Limited is phenomenal.
The ‘Scandal’ collection is indicative of the growth of licensed merchandise involving series aimed at adults,” says Mayer, alluding to “Boardwalk Empire,” “Downton Abbey,” “Mad Men,” “The Big Bang Theory” and “Sons of Anarchy.”
Z’Scoop zeroes in on some favorites, identifying trends now in mainstream fashion.
“Game of Thrones” Influencers
Wrappy long dresses, halter necks, bell sleeves, panels, brocade are easy to integrate into your wardrobe after a few seasons of watching Daenery, Margaery, and Cersei.
On-screen look: White, long, clinging and draped with capes. Front crossing wrapped bodices, capes, whites, powerful pleats, clinging long dresses.
In real life: Seen at Valentino, Michael Kors and Versace.
On-screen look: Margaery’s flower-studded wedding gown.
In real life: Seen at Armani Privé.
On-screen look: yellow drapey off-the-shoulders long gown.
In real life: Seen at Prada.
New this season, London-based MEY Designs reveals DragonStorm, a full line of jewelry and accessories seen on and inspired by the hit HBO series. For more information, visit yunus-eliza.co.uk.
“Scandal” ’s Olivia Pope, Quinn and Abby Influencers
Speaking softly but carrying a super-big stick, Kerry Washington’s Olivia Pope character paved the way for a whole new fashion niche for aspiring career girls and fashion makers: The Limited retail chain labels this trend the “New Look of Leadership.”
Apparent in The Limited’s collection is award-winning costume designer Lyn Paolo’s evocation of a different badge of female power for Kerry Washington’s Olivia. Softer, less aggressive power suits have sleeker rounded shoulders, pastels, and lots of white in close-woven compact fabrics. No harsh edges, hard lines or big 80’s power shoulders for these super-careerists
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