PUMA RE-UPS COOL FACTOR: LATEST WAVE OF HIGH-PROFILE COLLABS IS UPPING THE STAKES ON PUMA’S CUTTING-EDGE IMAGEby Kim Coston

PUMA RE-UPS COOL FACTOR: LATEST WAVE OF HIGH-PROFILE COLLABS IS UPPING THE STAKES ON PUMA’S CUTTING-EDGE IMAGE

Puma Lead ImageBucking control-freak Kanye’s Yeezy brand exclusivity of all Jenner endorsements, Kylie’s Forever Fierce sports footwear is now headlining PUMA’s website with fun, color and kickin’-it style. You go, Girl!

Rocking an updated slim-fit tracksuit, tastemaker Young Thug poses with vintage boom boxes for the AW16 PUMA ad campaign. Matching velour tracksuits, tees, hoodies and bombers, each look is complemented with a sneaker icon – the Suede, G. Vilas and Sneakerboot.

Screen Shot 2016-08-22 at 1.09.21 PM“You can never go wrong with classics and big ups to PUMA for keeping the sneaker legacy alive. I pay my respects to the legends by rockin’ their tunes and their kicks. Like one legend says, in this great future, we can’t forget the past,” says Young Thug.

STAMPDXPUMASTAMPD X PUMA
This season’s PUMA x STAMPD Collection features sensual performance designs and mixes premium materials and technical running innovations, from 3M reflectivity to Trinomic. The Blaze Of Glory NU and the Trinomic Sock NM are being launched right now in all-black or all-white, with leather and neoprene uppers. Minimal and modern sneaker silhouettes perfectly in line with the brand’s aesthetic and design values, designer Chris Stamp’s avant-street label STAMPD LA redefines contemporary luxury and West Coast cool.

RihannaFurPUMAslidesFUTURISTIC BMW X-CAT DISC
The ultramodern-looking, metallic silver BMW X-CAT DISC is the latest edition to its DISC footwear franchise. Designworks-BMW Group subsidiary developed with PUMA the special fabric that is applied over the metal chassis of their cars. Designworks also led the design process for the PUMA X-Cat concept shoe, inspired from the revolutionary concept car with a seamless material outer shell.

UsseinBolt+PUMAUSAIN BOLT
Sponsoring 3X Olympic gold medalist-fastest-man-on-earth, Usain Bolt has also been a fruitful partnership.

Puma has sponsored Bolt through a substantial amount of his career and hopes to continue working with him, Chief Executive Bjorn Gulden told reporters just before the Games.

“Usain is part of the Puma family,” Gulden said.

“If he decides not to run (and competes in a different sport), we will probably work even closer with him.”

Information
Puma.com


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