A cultural melting pot, Brazil vibrates with fashion inspiration. New moods evoke tropical lifestyle vibes and inspire designers with visions of gorgeous beaches, mint-laced rum drinks, carnival samba lines, seductive flora and fauna, exotic animal prints, lush rainforest foliage and rich natural colors.
Ipanema and Copacabana beaches inspire sensuality in street and beachwear. Carnival calls up exuberant styles. Brazilian music moves your hips. The hum of the jungle recalls lush nature, wildlife and verdant fauna.
Z’Scoop Zeros In On Top Brazilian Brands
Colorful events began beating the drums well before the Rio World Cup Soccer-2014, and by now are reaching a fever pitch for the 2016 Rio Olympics next week, August 5-21. Luxury brands picked up the rhythm: Givenchy called their 2014 Cruise Collection Favelas, 74; Louis Vuitton’s resort fashion show was held in Rio, May 28.
Brazil’s biggest luxury brand exudes confident elegance, harmonizes an organic and natural aesthetic. With international flagship stores in: Tokyo, New York, Miami, Buenos Aires, Mykonos, and Punta Del Este.
Heavily inspired by street-style, mixed with theme elements of sports and hip hop, this brand has simultaneously sexy, laid back, sporty Brazilian ready-to-wear for men and women. Ads are celebrity-based and Gisele Bundchen acted as both model and spokesperson for this brand, possibly influencing its success. www.colcci.com.br
Now a household name, these colorful flip-flops are an undisputed global success story, with 150 million pairs sold per year. (the brand name means ‘Hawaiian’ in Portuguese)
Brazilian Bloggers and Instagrammers:
As hot as Rio itself right now, their sway has taken on influencer status:
Nicole Pinheiro’s classic, contemporary style propelled her into ‘highly-sought-after’ by brands like Emilio Pucci, Dolce & Gabbana and Artsy Brasil. Her Instagram is chockablock with that same exhilaratingly colorful tropical lifestyle we are talking about. www.thefashionhall.com.br/tag/nicole-pinheiro/
Caio Braz, DJ-fashion blogger-Instagrammer-reporter for the GNT Fashion channel and his blog focused on men’s skirts this month. www.caiobraz.com.br
Model Kelvin Lopes loves basketball, graffiti and style. His menswear blog and Instagram is focus on international menswear style trends. www.thebrazilianstyle.com
Books are available at taschen.com. Click on title to order.
MaRIO DE JANEIRO Testino
by Mario Testino, Taschen, 2014
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