Swimwear is e-commerce’s newest hot territory. Companies are flocking to e-tail with all sorts of fabulously sexy beach attire, resulting in customers obsessing over the vacation-travel focus and flooding media. like Instagram, with online visuals of their choices.
The consensus is that trying on swimwear at home is far better than doing it in store fitting rooms. Whatever the reason is, swimwear is hotter than ever this summer.
Chanel is rolling out e-commerce initiatives, first with eyewear last November, and now with Eres’ knock-down, drop-dead swimwear and lingerie sold online for the first time ever at boutique.eresparis.com.
Selling glamorous accessible value swimwear online for estimated retails around $100 and up, Cocodune’s first collection was hand-made with Italian fabrics. With solid basics like bralettes and triangle tops, they also have fashion-forward styles, like a plunging V-neck one-piece. Think of them as the wanna-be Warby Parker of swimwear. Available at cocodune.com.
Famous for their website, this voluptuous Miami brand believes in re-emphasizing their story more explicitly with physical stores, opening two 1200 foot flagships in Newport Beach, California, and New York City’s Meatpacking District, in June. Check styles at eberjey.com.
Maison de Marrakech’s handcrafted kaftan exudes Ibizan vibes, boho cool and is F-Row ready. This London-based fashion brand is fueled by serious global traveler influencers and handmade in a Marrakech atelier. The SS16 kaftans are perfect for pool lounging, dazzling bored airport travelers or ruling the fash-pack at home. Available at maisondemarrakech.com.
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