organic fashionZ’Scoop’s fashion focus this week: sustainable luxury fashion is hot chic right now. No more stereotyping, or making fun of hemp and hippy styling, because the demand for ethical, eco-friendly fashion just keeps growing.

According to Sass Brown, Associate Dean of Fashion, Fashion Institute of Technology NYC and Eco-fashion oracle, “It’s far more chic to invest in well-made, well-designed clothing made ethically. Pieces you can cherish, that bring pleasure, and support local economies, emerging designers, and craftspeople, telling the stories of every hand that went into the making.”

Less about brands and more about an industry approach, the new wave of eco-fashion popularity is innovating design and simultaneously supports sustainable fabrics, avoidance of hazardous dyes, recycling, zero waste and fair trade.

SASSBROWNEDUN,  Bono and Ali Hewson – LVMH
Luxury fashion derived from sourcing production and encouraging trade in Africa by U2’s Bono, and his activist wife, Ali Hewson. Blending modern design vision, partnering with artisans, using local manufacturers and implementing community projects. EDUN’s A/W ’16 collection at New York Fashion Week, was dedicated to Ethiopia and was a hit with industry gurus.


EcoAlf – Javier Goyeneche
“Fashion cannot just be about looking good. It also is about doing what is right and feeling good about it.” That’s the message from EcoAlf designer Javier Goyeneche.

Screen Shot 2016-04-24 at 3.43.43 PMBased on this philosophy, the cool factor exudes from EcoAlf. Gwyneth Paltrow, Richard Gere and wear the recycled products with superior quality, design and technical properties. EcoAlf recycles plastic bottles, used tires, discarded fishing nets, and used coffee grounds, wool and cotton. Javier has proved EcoAlf’s cool factor by collaborating with Apple, Barney’s, Goop, Galeries Lafayette and CoolHunting.


Plyknits – Carolyn Yim
Luxurious sportswear – reversible coats, cable-knit cashmere sweaters, cashmere leggings of variable weights have chic ankle slits and slimming front seams – crafted from the highest-grade, responsibly sourced wool. Yim’s grandmother was one of Christian Dior’s couture seamstress and trained her in fine tailoring technique.


StellaMcCartney-adStella McCartney
Undisputed luxury leader of sustainable fashion, Stella has steadfastly used leather and fur alternatives. Her company practices ethical trade and responsible sourcing. With collections imbued with sexy femininity and expert tailoring, her brand is a golden example of eco-luxury excellence.


Time to learn the new fashion mantra: Over-consumption and constant buying of “fast fashion” aka, throw-away-able (come on, you know who they are) is out. Eco is IN.

Available at Click on title to order.

Refashioned: Cutting-Edge Clothing from Upcycled Materials
by Sass Brown
ECO Fashion
by Sass Brown




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