FASHIONOLOGY!

FASHIONOLOGY!

Get used to hearing this term for a new fashion frontier that’s rapidly unfolding. But can this kind of gadgetry really be luxurious? Let’s take a look at some designs that emphatically prove the point.

LaunchADBarney'sMICAMica

Luxury jewelry and high-performance communication technology in one bracelet was the goal when, in 2014, Opening Ceremony fashion designers Humberto Leon and Carol Lim designed this chunky, elegant looking bracelet with semi-precious gems and precious materials.Then Intel wired it for texting, receiving Google and Facebook notifications, consulting Yelp, TomTom and more.

Seen in a Barney’s ad, Mica features semi-precious stones and a stylish look.

MICA Refinery 29 (R29) Fashion App A is a must-have for the truly fashion-obsessed. This year, MICA is available at Opening Ceremony stores, and still comes with a two-year AT&T wireless data plan.

Apple Watch Hermès

When Apple watches were launched in 2014, naysayers said they weren’t true luxury. But it was a new story when luxury paragon Hermès announced the Apple Watch Hermès this fall.

“Apple and Hermès make very different products, but they (both) reflect the deep appreciation of quality design,” said Jonathan Ive, Apple’s chief design officer.

Already on the market, this watch has three distinct Hermès bands: the Single Tour, Double Tour, and Cuff, and is encased in beautiful signature orange Hermès boxes. Priced from $1,100- $1,500, it is available at select Apple and niche market concept stores.

Gucci Watch with Will.i.am+Intel

Fashion+tech is the combination hip entertainment entrepreneur Will.I.Am of the Black-Eyed Peas calls wearable tech products. The Gucci watch even has a voice-activated personal assistant.It is 3G-enabled, voice-controlled, has a camera, heart rate monitor, temperature sensor, and GPS. It can make phone calls, hold music, maps, receive texts and emails.

Will.i.am is Intel’s “director of creative innovation” and lends some convincing street cred to the Italian luxury brand, Gucci. Expect this watch on the market in 2016.

Intel®Curie™module - button-sizedprototype.jpg

Besides MICA and the Gucci watch, Intel is also working with Tag Heuer, Fossil, designer eyewear giant, Luxottica, and the Council of Fashion Designers of America. The new Curie technology compresses all sorts of functions into a button-sized item.

Fashionology is just beginning, so get ready. For starters, spider dresses, flying cameras, virtual reality gear and more wearable devices are on the way.


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