QVC has invented the 25/7-beauty mindset. It’s all about reclaiming an extra hour every day with beauty products in convenient packaging that deliver great results in record time. The mega TV and online retailer created products responding to prosumers (the new professional consumers) who demand effective, performing products that fit into pressured lives.
For example, QVC’s IT Makeup Line – available early 2016 – merges cutting edge, anti-aging technologies with skin loving ingredients, for higher performing coverage. Little Ondine, the nail line, reimagines nail polish by using natural ingredients. The odor-free nail polish means consumers can apply it anywhere without hefty smells. Better still, the water-based color can peel right off, eliminating the need for polish remover.
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