How the Poncho Got Its Groove Back

How the Poncho Got Its Groove Back

Perceptions of the poncho have definitely – and fashionably – changed.

Perceptions of the poncho have definitely – and fashionably – changed.

It’s had a rough ride but the poncho is now officially stylish. Made the epitome of uncool by “Ugly Betty” … then worn adorably (but, like, not fashionably) by Manny in “Modern Family” … and then turned into anti-zombie, survival gear by “The Walking Dead.” Even “Doctor Who” had a pop at the poncho back in 2013.

But if shopper requests in stores are anything to go by (and they are a pretty amazing indicator of what’s happening now) perceptions of the poncho have changed. Big time.

In fact, consumers in the U.S. now find the poncho such a desirable item, it accounted for 27% growth in knitwear for major retailer Nordstrom and 55% for Bloomingdale’s in September.

Why? The poncho is now a trend-led piece thanks to new interpretations by high profile, influential designers including Burberry, Osman, Gucci and Emilia Wickstead for both this season and Spring/Summer 2016.

But the poncho isn’t the only item creating news in knitwear. Longer-length so-called boyfriend cardigans across the board are seeing knit make a break into the outerwear category for Autumn/Winter 2016 and on into Spring 2017.

Meanwhile the continuing popularity of the 1970s theme means poncho-lovers are choosing neutrals, oranges, rusted reds and browns when it comes to color.


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