Celebrating the stories behind women’s individual beauty, Jessica Alba‘s Honest Beauty Company introduces #Let’sBeHonest. A modern skincare and makeup collection created by Alba’s Honest Company, the project’s mission is to celebrate the diversity of beauty today and inspire women to show how they use skincare and makeup to bring out their own individual best.
#LetsBeHonest kicks off online with a short day-in-the-life-of video showcasing the many real life looks of Jessica Alba, shot from the unique perspective of her must-have beauty products.
The film is an invitation for women to capture and share their own looks with Honest Beauty, who is crowdsourcing looks and the stories behind them into a lookbook by asking women to name their looks and post them on Facebook, YouTube and Twitter with the hashtag #LetsBeHonest.
“Women have their own motivations for how they use beauty in their lives,” says Alba, “so we can’t wait to see Honest beauties get real with us.” The founder and Chief Creative Officer of Honest Beauty, Alba says the site will also offer tips, tricks and tutorials that show women how to get the looks that are right for them, adding that #LetsBeHonest brings it all to life.”
For more information on Honest Beauty Skincare and Makeup, visit HonestBeauty.com.
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